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Section 1 — Who We Are and Scope of This Policy
Your trust matters to us as much as the quality of work we put into your vehicle. LeatherTeck & EM Upholstery Technology LLC is an automotive interior and upholstery specialist — and like the craftsmanship we bring to every installation, we take the same care with your personal information. This Privacy Policy covers all the ways we interact with you: through our website, over the phone, by email, and in person at our shop.
Throughout this document "we," "us," and "our" refer to LeatherTeck & EM Upholstery Technology LLC and its affiliated entities. "You" and "your" refer to you as our customer or visitor. By engaging with our services in any form, you agree to the practices described here. If you ever have questions about how we handle your information, Section 17 tells you exactly how to reach us.
This policy does not cover third-party websites that may be linked from our site. We encourage you to review the privacy policies of any outside sites you visit independently.
Section 2 — How Our Business Operates
We operate through direct-to-consumer channels. When you purchase from us — online, by phone, or in our shop — or when you register a product warranty, we receive and handle your personal information directly. This Privacy Policy governs all such interactions in full.
Section 3 — Age Restrictions
Our Services are intended for individuals who are 18 years of age or older. We do not knowingly collect, store, or process personal information from anyone under 18. If we discover that personal information has been submitted by a minor, we will delete it from our records without delay and will not use it for any purpose.
Parents or legal guardians who believe their child has provided us with personal information without authorization should contact us immediately at 760-980-2383 or [email protected]. We will investigate and respond within 5 business days.
Section 4 — What Information We Collect
We collect information in three ways depending on how you interact with us.
Information You Give Us Directly
When you place an order, visit our shop, fill out a form, register a warranty, or get in touch with us, you may provide:
- Contact details — full name, email address, phone number, and mailing address
- Vehicle information — year, make, model, trim level, and VIN where required for product fitment
- Custom order details — interior design selections, seat configuration, fabric type, color, and stitching preferences
- Warranty registration data — product purchased, installation date, and dealer or restyler information
- Payment and billing information for transactions. We do not store full payment card numbers on our systems. All payment data is handled directly by our PCI-DSS compliant payment processor.
- Employment application materials — resume, work history, education, and references
- Any communications you send us by email, phone, or through our website or social media channels
We do not collect biometric identifiers or biometric information.
Information Collected Automatically
Our website and systems log technical data each time you access our Services. This includes your IP address and internet service provider information, the device type, operating system, and browser you are using, the pages and products you viewed and how long you spent on each, clickstream and advertising impression data, approximate geographic location derived from your IP address, cookie and tracking pixel data exchanged during your session, and the URL of the website you visited immediately before arriving on ours.
Information We Receive From Outside Sources
We may also receive data about you from third-party sources including web analytics providers such as Google Analytics and marketing database and consumer data enrichment vendors. This information is used to supplement what we already hold and to improve the relevance of our communications and advertising.
Section 5 — How We Use Your Information
We will not materially change how we use your personal information without providing prior notice and, where required by applicable law, obtaining your explicit consent before the change takes effect.
- Order fulfillment and service delivery — processing your purchase, coordinating installations, confirming deliveries, and managing your account
- Warranty administration — registering products, validating claims, and coordinating service support with manufacturers
- Custom order management — tracking your interior design choices, fabric selections, vehicle specifications, and installation scheduling
- Customer communications — sending order updates, service reminders, product announcements, and responses to your inquiries
- Marketing and advertising — serving relevant advertisements based on your browsing and purchase activity, including on third-party platforms. See Section 6 for opt-out options
- Website and operations improvement — analyzing traffic, diagnosing technical issues, testing features, and improving overall performance
- Employment processing — reviewing job applications, evaluating candidates, and conducting background checks where legally permitted
- Legal and compliance obligations — meeting reporting requirements, responding to lawful requests, enforcing our agreements, and protecting our legal rights
- De-identified research — creating anonymized data sets for internal analysis. Once de-identified, this data will not be re-linked to you
Where we collect sensitive personal information — including protected classification characteristics or government-issued identification — we obtain your explicit opt-in consent before doing so. This applies in all states where opt-in consent is required by law. You may withdraw consent at any time by contacting us at [email protected].
We may record or monitor telephone calls, video conferences, and virtual meetings for quality assurance, staff training, compliance, and legal documentation purposes. By initiating or receiving a call with us, you acknowledge that no expectation of privacy exists in those communications. Questions? Call us at 760-980-2383.
Section 6 — Tracking Technologies and Cookies
Our website uses cookies, tracking pixels, tags, and similar technologies (collectively, "Cookies") to operate and improve our Services. We deploy both first-party Cookies — our own — and third-party Cookies placed by our service and advertising partners.
A cookie is a small data file placed in your browser when you visit a website. Session cookies expire when you close your browser. Persistent cookies remain on your device for a set period and may continue gathering data after you leave our site.
How We Use Cookies
We use cookies for four purposes. First, for site operation — enabling core features including navigation, cart management, and user sessions. Second, for analytics — measuring how visitors use our site, which pages perform well, and how users navigate through our content, primarily through Google Analytics. Third, for advertising — allowing our partners to build interest profiles, deliver targeted ads on external platforms, and measure campaign effectiveness. Fourth, for preference memory — remembering your settings and returning visitor status across sessions.
Your Cookie Controls
You have several options to limit or disable cookies. You can adjust cookie preferences directly in your browser settings — instructions for Google Chrome are at support.google.com/chrome/answer/95647 and for Safari at Apple's support site under Manage Cookies and Website Data. To stop Google Analytics from tracking your visits, use the Google Analytics Opt-Out Add-on at tools.google.com/dlpage/gaoptout. To opt out of participating ad networks broadly, visit the Digital Advertising Alliance or the Network Advertising Initiative.
We honor the Global Privacy Control (GPC) signal as a legally valid opt-out request in all states where it is required by law — including California, Colorado, Connecticut, Texas, Montana, Oregon, Delaware, New Jersey, Nebraska, New Hampshire, Minnesota, and Maryland. When we receive a GPC signal from your browser, we treat it as an opt-out of sale and sharing of your personal information and honor it automatically without requiring any additional action from you. This opt-out applies to data collected going forward from that browser and device.
Our website displays a cookie consent notice on your first visit allowing you to accept or decline non-essential cookies.
Note: Disabling certain cookies may limit the functionality of our website. We are not responsible for the accuracy or effectiveness of third-party opt-out programs.
Section 7 — Third Parties We Work With
We do not sell, rent, or trade your personal information — including SMS opt-in consent data — to any outside party for their independent use. We share data only in the specific circumstances below, and only to the extent necessary for the stated purpose.
- Licensed Installers and Partners. When you authorize us to share your vehicle and contact details with one of our certified installation partners to complete your service.
- Payment Processors. To securely handle your financial transactions. Payment processors are PCI-DSS compliant and are prohibited from using your data for any purpose beyond processing your payment.
- Technology and Hosting Vendors. Providers of website hosting, email delivery, CRM software, and customer support platforms. All vendors operate under data processing agreements restricting use to our instructions only.
- Analytics and Marketing Platforms. Platforms such as Google Analytics and advertising networks that help us understand website performance and deliver relevant ads. See Section 6 for opt-out options.
- Parties You Specifically Authorize. Any person or organization you explicitly instruct us to share your data with.
- Business Transaction Parties. In the event of a merger, acquisition, asset sale, or bankruptcy, your data may transfer as part of the business. You will be notified at least 30 days before your data becomes subject to a materially different privacy policy, where reasonably practicable. We primarily operate within the United States. If any vendor processes your data outside the US, we ensure appropriate contractual safeguards are in place consistent with applicable law.
- Law Enforcement and Legal Authorities. When required by law, court order, or regulatory directive, or when disclosure is necessary to protect the safety, rights, or property of our business, employees, or users.
Section 8 — California Residents — CCPA Disclosures
This section applies exclusively to residents of California under the California Consumer Privacy Act (CCPA) and the California Privacy Rights Act (CPRA). If you are not a California resident, proceed to Section 9.
Table 1 of 2 — Data Collected and Disclosed in the Prior 12 Months
| Data Category | Examples Specific to Our Business | Disclosed To |
|---|---|---|
| Transaction and Commercial Records | Automotive interior purchases, installation services, warranty registrations, and custom order history | Service vendors; advertising partners |
| Network and Interaction Activity | How you navigated and interacted with our website and digital Services | Service vendors; advertising partners |
| Identifiers | Name, email, mailing address, phone number, IP address | Service vendors; advertising partners |
| Location Data | Approximate geographic location derived from IP address | Service vendors; advertising partners |
| California Customer Records Categories | Name, address, telephone number — only where legally required | Service vendors |
| Occupational and Professional Data | Employer, job title, professional background — primarily for employment applicants | Service vendors |
| Protected Classification Characteristics* | Race, religion, national origin, sex, age, disability, veteran status — only where legally required | Service vendors |
| Government-Issued Identifiers* | Driver's license, state ID, or passport — only where legally required for verification | Service vendors |
* Sensitive personal information under CCPA/CPRA. Collected and used only for purposes specifically authorized by California law.
Table 2 of 2 — Data Sharing That May Constitute a Sale Under CCPA
We do not knowingly sell or share personal information of individuals under 16 years of age. The following categories of data are shared with advertising and marketing partners — under CCPA definitions, this activity may qualify as a "sale" or "sharing." To opt out, use the Do Not Sell or Share link on our website https://leatherteck.com/ or email [email protected].
| Data Category Shared | Nature of Data |
|---|---|
| Behavioral Inferences | Interest and preference profiles derived from browsing and purchase behavior |
| Network Interaction Data | How you used our website and which content you engaged with |
| Geolocation Data | Approximate location inferred from your IP address |
| Transaction Identifiers | Records of products purchased or considered |
| Contact Identifiers | Email address and IP address |
Sensitive personal information as defined under CPRA includes precise geolocation, racial or ethnic origin, religious beliefs, union membership, contents of personal communications, genetic data, biometric data, health data, and data concerning sex life or sexual orientation. We collect only the categories marked above and only for the purposes stated.
Section 9 — Your Privacy Rights
Residents of California, Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah, Nevada, and Virginia have legally enforceable privacy rights with respect to personal data we hold. These rights may vary by state and are not absolute — we may decline requests in limited circumstances where the law permits.
| Your Right | What It Means in Practice | ||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Right to Know and Access | Request a summary or copy of the personal information we hold about you — categories collected, sources, purposes, and recipients. | ||||||||||||||||||
| Right to Delete | Request that we delete personal information we hold. Note: ceasing to use our Services does not automatically delete data already collected. | ||||||||||||||||||
| Right to Correct | Request that we fix inaccurate or outdated personal information. Supporting documentation may be required. | ||||||||||||||||||
| Right to Data Portability | Request a copy of your personal information in a structured, machine-readable format so you can transfer it to another service. Required under Colorado, Connecticut, Virginia, Oregon, Montana, New Hampshire, Minnesota, Maryland, Delaware, New Jersey, and other state laws. | ||||||||||||||||||
| Right to Opt Out of Sale or Targeted Advertising | Direct us not to sell or share your personal information for targeted advertising. Submit via our online form, send a GPC signal through your browser, or contact us directly. | ||||||||||||||||||
| Right to Limit Sensitive Data Use | Where applicable under California and other state laws, request that we limit use of your sensitive personal information to purposes specifically authorized by law. | ||||||||||||||||||
| Right to Non-Discrimination | Exercising any privacy right will not result in denial of service, different pricing, reduced quality, or retaliation of any kind. | ||||||||||||||||||
| Right to Appeal |
If we deny your request, you may appeal our decision in writing. We will respond within the following timeframes:
|
How to Submit a Request
Contact us by phone or email (see Section 17). Clearly state that you are submitting a privacy rights request and describe what you are asking for. We will confirm receipt within 10 business days and respond fully within the timeframe required by applicable law.
Identity Verification
Except for opt-out requests, we are required to verify your identity before acting. We may ask for your name, mailing address, phone number, or email address. For opt-out requests only, your email address is sufficient — no further verification required. If we cannot verify you after a genuine attempt, we will explain the reason for the denial in writing.
Authorized Agents
You may designate a third party to submit requests on your behalf. That agent must provide written proof of your authorization before we will act. We reserve the right to verify your identity directly even when an agent is involved.
Colorado and Connecticut residents have the right to opt out of profiling that produces legal or similarly significant effects. To exercise this right, contact us directly.
Section 10 — Vehicle and Installation Data
Because we physically work on your vehicle, we collect a category of data that standard privacy policies do not address — information about your vehicle and the work performed on it.
In the course of providing automotive interior services, we collect and retain the following vehicle-specific information:
- Vehicle identification — year, make, model, trim level, exterior color, and VIN where provided or required for product fitment accuracy
- Interior specifications — seat configuration, existing upholstery condition, measurement data, and your custom design selections including leather type, color, stitching pattern, and finish
- Installation records — date of service, work performed, technician assigned, and any quality control notes related to your installation
- Before and after photographs — images of your vehicle interior taken to document work quality, support warranty claims, or for use in our portfolio with your prior written or verbal consent
- Warranty history — records of warranty registrations processed through us, claims submitted, and service outcomes
How We Use Vehicle Data
Vehicle and installation data is used exclusively to fulfill your service order, support warranty claims and follow-up service, maintain quality control records, and — where you have given written or verbal consent — to showcase completed work in our marketing materials or portfolio. We do not use your vehicle data for advertising profiling or sell it to third parties.
We share vehicle and installation records only with our certified installation partners completing your service, warranty administrators processing your claim, or as required by law.
You may request deletion of your vehicle and installation records at any time, subject to any legal or contractual retention obligations we are required to maintain.
Section 11 — Data Security and Retention
We retain your personal information only as long as necessary to fulfill the purpose for which it was collected. When setting retention periods we consider whether the data is still needed to provide your Services or manage your account, whether active or foreseeable legal claims require us to preserve it, contractual commitments to you or our business partners, applicable legal, tax, accounting, or regulatory retention requirements, and fraud prevention and security monitoring needs.
We retain personal information according to the following schedules:
| Data Type | Retention Period |
|---|---|
| Transaction and purchase records | 7 years |
| Customer communications | 3 years |
| Vehicle and installation records | 5 years or warranty period, whichever is longer |
| Before/after photographs | 3 years |
| Job applications — hired | Duration of employment + 4 years |
| Job applications — not hired | 1 year |
| Website analytics data | 26 months |
| Payment records | 7 years |
| Warranty registrations | Duration of warranty + 2 years |
We apply reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, disclosure, alteration, or destruction. These include access controls, encrypted data transmission, and contractual security requirements imposed on our vendors.
No security system is fully impenetrable. We cannot guarantee absolute protection of electronically transmitted data. We recommend you avoid sending sensitive personal information — such as payment card numbers or government IDs — through unencrypted channels such as standard email.
In the event of a data breach that compromises your personal information, we will notify affected individuals without unreasonable delay and in no case later than 72 hours after we become aware of the breach where required by law. Notification will be made by email to the address on file or by written notice where email is unavailable. We will describe the nature of the breach, the data affected, steps we are taking, and actions you can take to protect yourself.
Section 12 — Legal Compliance
Nothing in this Privacy Policy restricts our ability to comply with any applicable federal, state, or local law or regulation; respond to valid legal process including court orders, subpoenas, or governmental inquiries; cooperate with law enforcement agencies where we have a good-faith belief that unlawful activity has occurred; initiate, exercise, or defend legal claims or remedies available to us; or protect the safety, health, or security of our employees, customers, or the public where a credible risk exists. Where legally permissible, we will notify you before disclosing your personal information in response to legal process so you have the opportunity to seek protective relief.
Section 13 — SMS and Text Message Communications
If you opt in to receive SMS communications from us, you will receive no more than 4 messages per month. Message and data rates may apply. Reply STOP to opt out at any time. Reply HELP for assistance. Opt-in data is never shared with third parties for their own marketing purposes.
Section 14 — Data Protection Assessments
We conduct internal data protection assessments for processing activities that present heightened risk to consumer privacy, including targeted advertising, profiling, and sale of personal information. These assessments are documented and reviewed annually in compliance with applicable state law including the Colorado Privacy Act and Connecticut Data Privacy Act.
Section 15 — California Shine the Light
Under California Civil Code Section 1798.83, California residents may request information about personal information we have disclosed to third parties for direct marketing purposes during the preceding calendar year. This includes the categories of personal information shared and the names and addresses of those third parties. To submit this request, contact us using the information in Section 17.
Section 16 — Changes to This Policy
We review this Privacy Policy at minimum once per year and whenever significant changes occur in our business practices or applicable law. When we make changes, we will update the "Last Updated" date at the top of this document and post the revised policy on our website.
For material changes — those that significantly affect how we process your data — we will provide at least 30 days advance notice by email or by prominent notice on our website before the changes take effect, and will take any additional steps required by applicable law.
Continued use of our Services after a policy update constitutes your acceptance of the revised terms. If you do not agree with any update, please stop using our Services and contact us to request deletion of your data.
Prior versions of this policy are available upon request by contacting us directly.
Section 17 — How to Contact Us
If you have questions about this Privacy Policy, want to exercise your privacy rights, or have a concern about how we handle your personal information, we want to hear from you directly.
- Phone: 760-980-2383
- Email: [email protected]
- Mail: LeatherTeck & EM Upholstery Technology LLC, 703 S Gifford Ave. Ste. 205, San Bernardino, CA 92408
- Business Hours: Mon–Fri 8:00 AM – 6:00 PM | Sat 9:00 AM – 12:00 PM Noon | Sun Closed
